I went from being a broke student to earning my first €10,000 a month—just two months after founding my first business. Over the last eight years, I’ve helped scale brands and individuals across the globe—coaching more than 100 people, including more than 40 board members, investors, and high-net-worth individuals, and advising corporations like HSBC, Deutsche Bank, and L’Oréal on how to generate millions in new revenue. And I studied at some of the most prestigious universities in the world: Artificial intelligence at MIT, War Studies at King’s College London, Composition at Berklee College of Music, Boston as well Psychology, Sociology and Economy at Humboldt-University Berlin.

 

One could say, that's it. That's enough for one life.

But in the summer of 2024, I had one of those moments.
After years of helping companies and wealthy individuals earn millions, I asked myself:
Why do I not use everything I’ve learned—every skill, every strategy, every hard-earned insight—to serve the people I care about most?

Artists. Creatives. Visionaries. 

People like you, who hold the boldest visions, but are left with the least support.

 
Because I’ve walked both paths. I’ve lived the hunger to create something meaningful, and I’ve studied the systems that hold power. I’ve sat in corporate boardrooms, and I’ve sat at the piano at 2AM chasing an unfinished melody. 

And I believe—truly—that when artists rise, humanity does.

That’s why I created ÆTERNA.
Not just as a business, but as a movement, a living ecosystem—a space where creative minds don’t have to choose between artistic freedom and financial success.

I believe with everything in me: Creatives aren’t here to survive the system. We’re here to reshape it.

ÆTERNA is where that begins.
Let’s build the future—beautifully, boldly, and on our terms.